Here at OPUS we are proud of our invention, proud of our innovation, proud of our development and proud of our continued improvement. OPUS is part of Purple Line. The Purple Line slogan helps you understand exactly what we do here at OPUS. Design… Innovate… Improve. Purple Line have been Designing, innovating and improving within the caravan accessory market for many years, and we are now going to share with you just how that ethos helped in the creation of OPUS.
It all started with a conversation between colleagues over a morning coffee in the Purple Line office, in picturesque rural Suffolk, Constable country. Jonathan Schofield (Sales Director) and Stuart Barrow (Product Design Manager) stumbled upon a stark realization. The issue with making the best accessories in the caravan market is that it doesn't matter how good they are, people with out a caravan don't need them.
So in a country with 60 million people and roughly 30 million cars we are designing, innovating and improving for only 500,000 people, caravaners. That is less than 1% of the population, and thanks to the eloquent and opinionated Jeremy Clarkson that number is not on the rise.
And that was the topic of conversation that morning for Jonathan and Stuart.
They decided that they needed a product, a new invention they could offer to anyone with a car, not just a caravan. We are a nation who LOVE our cars. We are a nation who love OUR cars. Whether you drive Mini Cooper, A Morris Minor or a Ford Fiesta the chances are you love your car. After all, you chose it. Similarly caravan owners love their caravans. These similarities led to a decision to move away from the standard caravan. They thought that a car was in many ways like a caravan, but more appropriate to a generation that regarded them as not cool.
So once that decision had been made, the time to design and innovate was upon them. The first question to be answered was: What was wrong with a caravan?
From those simple answers, to that simple question it was decided that what was needed was a product that was small to tow like a trailer, that opened up at destination into the biggest size caravan, that had a proper eight foot ceiling was bathed with lots of natural light that had an interior more at home in a top end yacht than a caravan, and as for the curtains, they had to go.
So the two of them went away and over the next couple of days put together some initial sketches. The sketches shown below are those original sketches, and I think you will agree, they hit the nail on the head straight away.
And that, my friends, was the conception of OPUS.